In 2022 I sold my YouTube agency to take on a challenge no one in the creator economy has ever tackled. Two years and 10 billion views later, here’s what I’ve learned.
After nearly a decade building Video Creators, serving 600+ clients annually and generating billions of views, I was restless, even bored. We had already done YouTube growth strategy for many Fortune 100 brands as well as many of YouTube’s most successful creators. The future mostly felt like more of the same: more clients, more views, more revenue. It wasn’t exciting anymore.
When acquisition offers emerged, I realized just how much I wanted a new mountain to climb, a new challenge.
I took an offer from vidIQ because Rob Sandie, vidIQ’s co-founder and CEO, asked me:
"Do you think you can scale your 1-on-1 YouTube coaching to our 3 million weekly active users?"
I wasn’t sure. Going from 600ish creators per year to 3 million a week is quite a jump, but I wanted to try. It was an audacious vision that I felt could truly carry forward my mission from Video Creators to reach people and change lives. And I knew I would need a good partner like vidIQ in order to pull it off.
We launched vidIQ’s one-on-one YouTube coaching effort on July 10, 2023. Almost every week since then has presented seemingly impossible challenges. How do you create financially sustainable one-on-one coaching at an accessible price of only $199/month? How do you maintain authentic human connection while scaling to millions? How do you ensure that such a wide variety of creators with different goals all get the results they want? How do you quickly train enough people so they’re qualified to coach multi-million subscriber creators?
These questions don't have simple answers. As Rob put it once:
"Sometimes you just have to will these things into existence."
But here we are, two years later, and I continue to learn that the bigger the challenge, the bigger the impact. And the more audacious it seems, the more interested I become.
While enrolled in our coaching program over the past two years, thousands of creators have collectively achieved:
- 37+ million subscribers
- 10+ billion views
- 832% average subscriber growth
- 2,828% average view growth
- 4.9/5 coach satisfaction rating
But beyond these metrics lies the real transformation: creators who are discovering their authentic voice, overcoming creative blocks, and stepping boldly into their purpose. They’re making a difference in the world, and I love being part of a team that’s equipping them to do it.
Meaningful work isn't about comfort—it's about wrestling with challenges that stretch our capacity for impact. It's about creating pathways for others to discover their own transformative potential.
To anyone navigating complex intersections of purpose, creativity, and scale:
The path forward isn't always clear, but the intense wrestling itself often lights the way.
