TimSchmoyer.com

The intersection of truth, storytelling, online video, social media, marketing, and technology.

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5 million views is not necessarily a viral video

5 million views is not necessarily a viral video

Over leap year last month our video at Epipheo went viral: “What is leap year?” But it only has 380,000 views. How is that a viral video? Some content creators get several million views on every single video they upload just because they have a large audience, so why don’t we consider each of their [...]

8 types of bad creative critics

8 types of bad creative critics

If you’ve ever designed a video, website, graphic, brochure, or anything at all for someone else, then you’ll appreciate this cartoon about creative critics. haha (ht tomfishburne.com)

The shape of every story

The shape of every story

Here’s a pretty old video of Kurt Vonnegut graphing the plot of every story. He explains three basic story lines that accounts for most stories we read and see in movies and puts them on a graph alongside each other. It’s pretty entertaining to watch and helps us understand better how to plot our own [...]

How to humanize your brand using online video

A few weeks ago I had the opportunity to shoot a bunch of interviews with Kevin Nalty, the Viral Video Genius of WillVideoForFood.com and author of the book, “Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video.” Here’s one of those interviews we shot for ReelSEO.com on how to [...]

Complete guide on how to dominate YouTube SEO

Whenever I talk with online video creators or video SEO guys I’m amazed at how many of them don’t know about the YouTube Creator Playbook. It’s basically YouTube’s official 97 page guide on how to be successful on YouTube and how to dominate their site! Unlike Google who keeps the secrets of their algorithm locked [...]

3 reasons why videos go viral

3 reasons why videos go viral

Good TED talk here by YouTube’s Trends Manager on why videos go viral. Any other reasons you would add that he missed?

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The thoughts and opinions expressed here are my own and do not necessarily reflect those of Epipheo, Inc.

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