@font-face {
  font-family: "Source Sans 3";
  src: url("../fonts/source-sans-3-regular.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Source Sans 3";
  src: url("../fonts/source-sans-3-medium.woff2") format("woff2");
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Source Sans 3";
  src: url("../fonts/source-sans-3-semibold.woff2") format("woff2");
  font-weight: 600;
  font-style: normal;
  font-display: swap;
}

:root {
  --ink: #282d30;
  --ink-soft: #41484b;
  --gold: #b69560;
  --gold-dark: #8f7040;
  --gold-text: #765a2f;
  --paper: #f7f6f2;
  --white: #ffffff;
  --mist: #e8e7e2;
  --muted: #747a7d;
  --muted-text: #5e6568;
  --line: #d4d2ca;
  --max: 1180px;
  --sans: "Source Sans 3", "Segoe UI", Arial, sans-serif;
  --serif: Rufina, Georgia, serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); font-size: 17px; font-weight: 400; line-height: 1.65; }
img { display: block; max-width: 100%; }
a { color: inherit; }
p, h1, h2, blockquote, figure { margin-top: 0; }

:where(a, button, input, select, textarea, [tabindex]):focus-visible {
  outline: 3px solid var(--gold-dark);
  outline-offset: 4px;
}

.skip-link { position: fixed; top: 0.5rem; left: 0.5rem; z-index: 1000; transform: translateY(-150%); background: var(--white); color: var(--ink); padding: 0.75rem 1rem; }
.skip-link:focus { transform: translateY(0); }

.site-header { min-height: 76px; padding: 0 max(2rem, calc((100% - var(--max)) / 2)); display: flex; align-items: center; justify-content: space-between; gap: 2rem; background: var(--paper); border-bottom: 1px solid var(--line); position: relative; z-index: 100; }
.brand-anchor { display: flex; align-items: center; gap: 0.85rem; text-decoration: none; font-family: var(--serif); font-weight: 700; font-size: 1rem; white-space: nowrap; }
.brand-anchor img { width: 26px; height: 29px; object-fit: contain; }
.primary-nav { display: flex; align-items: center; gap: clamp(1rem, 2vw, 2rem); font-size: 0.78rem; font-weight: 500; letter-spacing: 0.035em; }
.primary-nav a { text-decoration: none; border-bottom: 1px solid transparent; padding: 0.35rem 0; }
.primary-nav a:hover, .primary-nav a:focus-visible { border-bottom-color: var(--gold); }
.primary-nav .nav-vidiq { color: var(--gold-text); display: inline-flex; align-items: center; gap: 0.32rem; }
.external-link-icon { flex: 0 0 auto; }
.nav-toggle { display: none; border: 0; background: transparent; padding: 0.5rem; }
.nav-toggle span { display: block; width: 24px; height: 2px; margin: 5px 0; background: var(--ink); }

.hero { max-width: 1440px; min-height: calc(100vh - 76px); margin: 0 auto; display: grid; grid-template-columns: minmax(0, 1.18fr) minmax(360px, 0.82fr); align-items: stretch; position: relative; overflow: hidden; }
.hero-copy { padding: clamp(3rem, 5.2vw, 5.5rem) clamp(2rem, 5.5vw, 5.8rem) 3rem max(2rem, calc((min(100vw, 1440px) - var(--max)) / 2)); align-self: center; position: relative; z-index: 2; }
.hero h1 { max-width: 770px; margin-bottom: 1.35rem; font-family: var(--serif); font-size: clamp(2.65rem, 4.7vw, 5rem); line-height: 1.07; letter-spacing: -0.04em; font-weight: 700; }
.hero-supporting { max-width: 690px; margin-bottom: 1.65rem; color: var(--ink-soft); font-size: clamp(1rem, 1.25vw, 1.1rem); line-height: 1.68; }
.hero-actions { display: flex; align-items: center; gap: 1.5rem; flex-wrap: wrap; }
.button { display: inline-block; padding: 0.9rem 1.35rem; border: 1px solid var(--ink); text-decoration: none; font-size: 0.76rem; font-weight: 600; letter-spacing: 0.055em; text-transform: uppercase; }
.button-primary { background: var(--ink); color: var(--white); }
.button-primary:hover, .button-primary:focus-visible { background: var(--gold-dark); border-color: var(--gold-dark); }
.text-link { display: inline-block; color: var(--ink); text-underline-offset: 0.32rem; text-decoration-thickness: 1px; font-size: 0.84rem; font-weight: 500; }
.text-link span { margin-left: 0.35rem; color: var(--gold-text); }
.hero-vidiq { max-width: 650px; margin: 1.55rem 0 0; padding-top: 1rem; border-top: 1px solid var(--line); color: var(--muted-text); font-size: 0.78rem; line-height: 1.55; }
.hero-vidiq a { color: var(--ink); }
.hero-photo { margin: 0; position: relative; min-height: 600px; clip-path: polygon(10% 0, 100% 0, 100% 100%, 0 100%, 0 18%); background: var(--ink); }
.hero-photo::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(40,45,48,0.02), rgba(40,45,48,0.28)); pointer-events: none; }
.hero-photo img { width: 100%; height: 100%; object-fit: cover; object-position: 70% 45%; }
.hero-photo figcaption { position: absolute; z-index: 2; right: 2rem; bottom: 1.75rem; max-width: 255px; padding-left: 1rem; border-left: 2px solid var(--gold); color: var(--white); font-size: 0.73rem; line-height: 1.5; }

.section-wrap { max-width: var(--max); margin: 0 auto; padding-left: 2rem; padding-right: 2rem; }
.section-kicker { color: var(--gold-text); font-size: 0.72rem; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; }
h2 { font-family: var(--serif); font-size: clamp(2rem, 3.4vw, 3.55rem); line-height: 1.12; letter-spacing: -0.035em; }

.distinction { padding-top: clamp(5rem, 8vw, 8rem); padding-bottom: clamp(5rem, 8vw, 8rem); display: grid; grid-template-columns: 1.12fr 0.78fr 0.9fr; gap: clamp(2rem, 3.5vw, 4rem); align-items: start; }
.distinction-intro h2 { margin-bottom: 0; font-size: clamp(2rem, 3vw, 3.15rem); }
.path { padding-top: 1rem; border-top: 3px solid var(--ink); }
.path-private { border-color: var(--gold); margin-top: 0; padding-left: 0; }
.path-label { font-family: var(--serif); font-weight: 700; font-size: 1.1rem; line-height: 1.35; }
.path p:not(.path-label) { color: var(--ink-soft); font-size: 0.92rem; }
.vidiq-link { display: inline-flex; align-items: center; gap: 0.45rem; }
.vidiq-icon { width: 22px; height: 22px; object-fit: contain; flex: 0 0 22px; }

.business-gap { background: var(--white); padding: clamp(5rem, 8vw, 8rem) 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.gap-heading { display: grid; grid-template-columns: 1.25fr 0.9fr; gap: clamp(1.5rem, 4vw, 4rem); align-items: end; }
.gap-heading h2 { margin-bottom: 0; }
.gap-intro { margin-bottom: 0.35rem; color: var(--ink-soft); }
.questions { max-width: var(--max); margin: clamp(3.5rem, 6vw, 5.5rem) auto; padding: 0 2rem; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: clamp(3rem, 8vw, 7rem); row-gap: clamp(2.5rem, 5vw, 4.5rem); align-items: start; }
.question { margin: 0; max-width: 25ch; font-family: var(--serif); font-size: clamp(1.08rem, 1.55vw, 1.38rem); line-height: 1.5; }
.gap-close { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(2rem, 7vw, 6rem); align-items: start; max-width: 950px; }
.gap-close p { margin-bottom: 0; color: var(--ink-soft); font-size: 0.98rem; line-height: 1.75; }
.gap-close .gap-thesis { color: var(--ink); font-family: var(--serif); font-size: clamp(1.35rem, 2.1vw, 1.8rem); line-height: 1.42; }

.why-tim { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(390px, 0.75fr); background: var(--ink); color: var(--white); }
.why-photo { margin: 0; min-height: 650px; }
.why-photo img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.why-copy { align-self: center; padding: clamp(3.5rem, 5.4vw, 5.5rem); max-width: 660px; }
.why-copy h2 { margin-bottom: 2rem; font-size: clamp(2rem, 3vw, 3.15rem); }
.why-copy p:not(.section-kicker) { color: #d8dbdc; font-size: 1rem; line-height: 1.78; }
.why-copy .why-lead { color: var(--white); font-size: 1.08rem; }
.text-link-light { color: var(--white); }
.text-link-light span { color: var(--gold); }

.private-coaching { padding-top: clamp(5rem, 8vw, 8rem); padding-bottom: clamp(5rem, 8vw, 8rem); display: grid; grid-template-columns: 0.95fr 1.05fr; gap: clamp(3rem, 6vw, 5.5rem); }
.coaching-heading { position: sticky; top: 120px; align-self: start; }
.coaching-heading h2 { margin-bottom: 1.5rem; }
.coaching-support { max-width: 440px; color: var(--muted-text); font-size: 0.96rem; line-height: 1.7; }
.coaching-copy { max-width: 680px; }
.coaching-copy p { color: var(--ink-soft); }
.coaching-copy .coaching-lead { color: var(--ink); font-family: var(--serif); font-size: clamp(1.45rem, 2.3vw, 2rem); line-height: 1.43; }
.coaching-copy blockquote { margin: 2.5rem 0; padding: 0.2rem 0 0.2rem 1.5rem; border-left: 3px solid var(--gold); color: var(--ink); font-family: var(--serif); font-size: clamp(1.2rem, 1.75vw, 1.5rem); line-height: 1.5; }
.coaching-not { padding-top: 1.5rem; border-top: 1px solid var(--line); font-size: 0.9rem; }
.coaching-actions { margin-top: 2.5rem; display: flex; align-items: center; gap: 1.5rem; flex-wrap: wrap; }

.elder { display: grid; grid-template-columns: minmax(0, 0.95fr) minmax(430px, 1.05fr); min-height: 0; background: #343a3d; color: var(--white); }
.elder-copy { padding: clamp(4rem, 8vw, 8rem) clamp(2rem, 7vw, 7rem) clamp(4rem, 8vw, 8rem) max(2rem, calc((100vw - var(--max)) / 2)); align-self: center; }
.elder-copy h2 { margin-bottom: 2rem; }
.elder-copy p:not(.section-kicker) { max-width: 590px; color: #d8dbdc; }
.elder-actions { margin-top: 2rem; display: flex; gap: 2rem; flex-wrap: wrap; }
.elder-photo { margin: 0; width: 100%; aspect-ratio: 1 / 1; overflow: hidden; align-self: center; position: relative; }
.elder-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: contain; object-position: center; }

.site-footer { min-height: 150px; padding: 2.5rem max(2rem, calc((100% - var(--max)) / 2)); background: #1f2427; color: #d8dbdc; display: grid; grid-template-columns: 0.8fr 1.7fr auto; align-items: center; gap: 2rem; border-top: 1px solid #4b5154; }
.footer-brand { display: flex; align-items: center; gap: 0.8rem; font-family: var(--serif); color: var(--white); }
.footer-brand img { width: 26px; height: 29px; object-fit: contain; }
.footer-nav { display: flex; justify-content: center; flex-wrap: wrap; gap: 1.4rem; }
.footer-nav a { color: #d8dbdc; font-size: 0.72rem; text-decoration: none; }
.site-footer p { margin: 0; font-size: 0.68rem; color: #9da3a5; white-space: nowrap; }

@media (max-width: 1120px) {
  .site-header { padding-left: 1.5rem; padding-right: 1.5rem; }
  .primary-nav { gap: 1rem; font-size: 0.72rem; }
  .hero { grid-template-columns: minmax(0, 1.23fr) minmax(340px, 0.77fr); }
  .hero-copy { padding-left: 3rem; padding-right: 2.5rem; }
  .hero h1 { font-size: clamp(2.6rem, 4.5vw, 4rem); }
  .hero-photo img { object-position: 72% 46%; }
  .distinction { grid-template-columns: 1fr 0.8fr 0.9fr; gap: 1.5rem; }
  .why-tim { grid-template-columns: 1.08fr 0.92fr; }
  .why-copy { padding: 3.5rem; }
}

@media (max-width: 900px) {
  body { font-size: 16px; }
  .nav-toggle { display: block; }
  .primary-nav { display: none; position: absolute; top: 76px; left: 0; right: 0; padding: 1.25rem 1.5rem 1.5rem; background: var(--paper); border-bottom: 1px solid var(--line); flex-direction: column; align-items: flex-start; gap: 0.75rem; }
  .primary-nav.is-open { display: flex; }
  .hero { min-height: auto; grid-template-columns: 1.08fr 0.92fr; }
  .hero-copy { padding: 3.5rem 2rem 3rem; }

  .hero h1 { font-size: clamp(2.4rem, 5.5vw, 3.5rem); }
  .hero-photo { min-height: 690px; clip-path: polygon(12% 0, 100% 0, 100% 100%, 0 100%, 0 12%); }
  .hero-photo img { object-position: 68% 50%; }
  .hero-photo figcaption { display: none; }
  .distinction { grid-template-columns: 1fr 1fr; }
  .distinction-intro { grid-column: 1 / -1; }
  .path-vidiq { grid-column: 1; }
  .path-private { grid-column: 2; }
  .gap-heading { grid-template-columns: 1fr 0.8fr; }
  .gap-intro { grid-column: 2; }
  .gap-close { grid-template-columns: 1fr; max-width: 720px; }
  .why-tim { grid-template-columns: 1fr; }
  .why-photo { min-height: 480px; }
  .why-copy { max-width: 760px; padding: 4rem 2rem; }
  .private-coaching { grid-template-columns: 1fr; gap: 2.5rem; }
  .coaching-heading { position: static; }

  .elder { display: flex; flex-direction: column; }
  .elder-copy { padding: 4rem 2.5rem; }
  .elder-photo { aspect-ratio: 1 / 1; }
  .site-footer { grid-template-columns: 1fr; text-align: center; }
  .footer-brand { justify-content: center; }
}

@media (max-width: 640px) {
  .site-header { min-height: 66px; }
  .primary-nav { top: 66px; }
  .section-wrap { padding-left: 1.25rem; padding-right: 1.25rem; }
  .hero { display: flex; flex-direction: column; }
  .hero-copy { order: 1; padding: 2.3rem 1.25rem 2.5rem; }
  .hero h1 { max-width: 360px; font-size: clamp(2.2rem, 11vw, 3rem); line-height: 1.09; }
  .hero-supporting { font-size: 0.96rem; }

  .hero-actions { gap: 0.9rem; flex-direction: column; align-items: stretch; }
  .hero-actions .button { width: 100%; padding-left: 0.8rem; padding-right: 0.8rem; text-align: center; white-space: nowrap; }
  .hero-actions .text-link { align-self: center; white-space: nowrap; }
  .hero-vidiq { font-size: 0.73rem; }
  .hero-photo { order: 2; min-height: 0; aspect-ratio: 3 / 2; clip-path: none; overflow: hidden; }
  .hero-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-position: 66% 50%; }
  .distinction { padding-top: 4.5rem; padding-bottom: 4.5rem; grid-template-columns: 1fr; gap: 2.25rem; }
  .distinction-intro, .path-vidiq, .path-private { grid-column: 1; }
  .distinction-intro h2 { font-size: 2.15rem; }
  .path-private { margin-top: 0; }
  .business-gap { padding: 4.5rem 0; }
  .gap-heading { grid-template-columns: 1fr; gap: 1rem; }
  .gap-intro { grid-column: 1; }
  .questions { padding: 0 1.25rem; margin: 3rem auto; grid-template-columns: 1fr; }
  .question { max-width: 28ch; font-size: 1.05rem; }
  .gap-close { gap: 1.5rem; }
  .why-photo { min-height: 320px; }
  .why-copy { padding: 3.5rem 1.25rem 4rem; }
  .private-coaching { padding-top: 4.5rem; padding-bottom: 4.5rem; gap: 2rem; }
  .coaching-copy blockquote { margin: 2rem 0; padding-left: 1rem; }
  .coaching-actions { align-items: stretch; flex-direction: column; }
  .elder { display: flex; flex-direction: column; min-height: 0; }
  .elder-copy { padding: 4rem 1.25rem; }
  .elder-photo { width: 100%; min-height: 0; height: auto; flex: 0 0 auto; aspect-ratio: 1 / 1; }
  .elder-actions { flex-direction: column; gap: 1rem; }
  .site-footer { padding: 2.5rem 1.25rem; }
  .footer-nav { flex-direction: column; gap: 0.75rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { scroll-behavior: auto !important; transition: none !important; animation: none !important; }
}