The KONY 2012 video has definitely hit the viral mark at almost 33 million views in only a few short days. Despite being a half hour long and breaking most of the rules for viral video, it’s been circulating the Internet thanks to its emotional plea, even if it’s mostly untrue. As with any content [...]
Social Media
How to turn social media fans into loyal evangelists
Last week our “What Is A Leap Year?” video went viral at Epipheo. It was so cool to have YouTube feature it on their official Facebook Page, Google+ Page, Twitter, and everywhere else they promote content. We gained a lot of new subscribers and, most importantly, we were introduced to a new audience of people. [...]
Social media marketing: Invitation to Engage
Since this blog ranges from discussions on social media to marketing, online video to storytelling, it’s probably helpful that I explain a bit of where I’m coming from to set the context for the rest of my posts. This is an overview that explains my approach to social media marketing and engagement, how it works, [...]
Social media ROI is almost anti-social
This video is all well and good, but I think asking, “What’s the ROI of social media?” is like asking, “What’s the ROI of our staff meetings?” We all know it’s important and necessary, but trying to measure it exactly is like trying to measure the quality of our relationships, except business want to know [...]