The following is a written interview I did back in February for someone whose blog has since shut down. This interview was never published, so I got permission to post it here for you guys instead. It feels a bit weird to publish someone else’s interview of me on my own site, but his questions are common ones that I’m frequently asked. Although some of these answers are a bit inaccurate now (for example, a couple people on staff at my church know about my sites now), I figured it might still be helpful for people who are wondering about these questions and would like a “behind the scenes” glimpse of Life In Student Ministry.

1) First of all, tell our readers a little bit about the work you do online (what blogs, websites, social media accounts, youth group sites, etc., do you manage?).

• Life In Student Ministry [Blog. HQ for YM Mentorships, YM training videos, LIVE YM Talk, Freebie Fridays, etc.]
• OnlineMissionsTrip.com [HQ for Online Missions Trip]
• MinistryQuestions.com [Recent project, details below]
• MinistryWebsites.biz [Side business that will hopefully keep future projects free]
• @rockinp on Twitter [Twitter]
• Tim Schmoyer on Facebook [Facebook]
• YouTube [YM Training videos, my youth group news, and personal videos]
• AlexandriaYouth.com [My youth group's site that is quickly becoming old-school.]
• …and other sites and ideas I’ve abandoned (like PlugRug.com)

2) Life In Student Ministry runs like a well-oiled machine. Where do you find inspiration for fresh content, and how far in advance do you prepare for each post?

Inspiration comes from almost anywhere: various conversations, my wife, issues in my own youth ministry, other blogs, and totally random thoughts from the Lord.

The preparation for posts really varies. Sometimes I’ll sit down with an idea, crank it out and publish it within a couple minutes. Other times I start with an idea, save it as a draft, and come back to it from time to time as I think about it. Right now I have 40 drafts started for blog post ideas, some of them dating back to 2006. So, there’s definitely not a set process of what I write and when I publish.

3) How much does the Life In Student Ministry community contribute to the content you deliver on the site?

Again, it varies. As previously mentioned, the content at Life In Student Ministry is a combination between a lot of different places. Sometimes the comments spark an issue that needs greater attention, so I’ll blog about that. Other times it’s an email from someone. Posts also are based on an ongoing need or question I see. And still other times it’s something that’s never been addressed before I think needs to be talked about. Other times it’s an old issue that has my own spin on it.

4) A search for “student ministry” on Google brings up Life In Student Ministry as the third result. What effort (if any at all) or marketing do you put into the site to attract new visitors?

A couple years ago I started reading a lot about SEO (Search Engine Optimization) online. Based on some of the advice I read, I made some changes to my site’s structure, which helped, but the ranking mainly comes from three things:

• Consistent new content over time
• Incoming links from other sites
• Blogging about roughly the same topic over and over again

I’ve also found that some of the conventional SEO wisdom out there is totally dead wrong in regards to my site. Not sure why, but some standard SEO practices actually kill my site’s Google traffic for sustained periods of time. That’s why it’s helpful to track site stats and experiment on your own a bit without swallowing whatever the “experts” say.

As far as marketing is concerned, though, I’ve never spent a dime on advertising or anything like that. Not only do I not have the money nor the interest to do that, but social networking is both better and free! I create content primarily for people, not Google. If people like it, they talk about it with others, post links on their own sites, and share it in their own way. Google has ears everywhere and picks up on that.

5) Your most recent project is MinistryQuestions.com. Can you tell us where you got the idea, and what the response has been like?

The idea for MinistryQuestions.com came from two places, actually.

I used to get a fair amount of youth ministry questions showing up in my Inbox. Instead of answering them privately, a long time ago I started a Q&A feature on my blog where I’d publicly answer some of them. However, the questions quickly began to pile up and before long no one was getting the answers they deserved. I also found that most of the time people gave better advice in the comments on my blog than I did in the post, which was great, but it made me start thinking through a better system for answering questions.

Around this same time I started the Youth Ministry Mentorship Program, which was great, but after the first round generated almost 200 applications, it didn’t take a rocket scientist to see there was a huge need among youth workers — to be able to ask ministry questions and be mentored one-on-one. Since the mentorship is limited to however many mentors are on the team (currently 16 of us), I wanted to figure out a way to put the mentorship online where an open community of youth workers could encourage, mentor, and support each other.

MinistryQuestions.com is a response to both of those situations. It took months of dreaming, planning, and a huge financial investment to make it happen, but so far the Kingdom impact has been totally worth it. Many people are embracing the site and investing into each other’s ministries, which is awesome to see. I know I’ve been blessed tremendously through the people there! In the first week of its launch, it had over 30,000 hits, which was great!

The future vision for MQ is to have it extend into other areas besides youth ministry. It’s currently populated with youth ministry since that’s my primary audience, but hopefully over time it will grow to encompass worship ministry, children’s ministry, pastoral ministry, and more.

6) How do you balance time with your wife, your students, and investing in other student pastors?

I’m not really sure. Probably because I don’t have any kids of my own yet (first one due this August), but honestly, none of the areas seem to be lacking. I’m very conscious about putting my wife first, my ministry second, and my sites last as a hobby. I don’t really have much interest in watching TV, going out to movies, or other things like that, so the time most people spend on entertainment and such I spend developing content online. It feels so much rewarding than keeping up with TV shows.

It will be interesting to see how this changes in August when my first kid is born. Life In Student Ministry and other projects may slow down. Who knows.

7) On average, how much time do you spend updating, creating, and sharing content on the web each week?

Hmm… Fridays are my day off from the church, so I create most of it then and post it online throughout the rest of the week. My wife is usually at work on Fridays, so it doesn’t detract from our time together. So, maybe 10 hours a week, give or take, of course.

8 ) How supportive is your church of the things you are doing online?

Honestly, I don’t think they even know about most of the things I do online. Some of the staff have seen parts of it, but none of them know about all of it. As I already mentioned, I don’t really promote my content outside of online social networking, so I’ve never brought it up and they’ve never asked. I’d be fine if they knew, but I’ll wait for someone else to bring it up.

9) Lastly, do you have any advice, tips, or recommendations for youth pastors who have a passion for helping each other like you do?

• Just start doing it. Life In Student Ministry started as a personal blog one night in 2005 because I was bored and didn’t feel like playing video games. I threw WordPress on it and started blogging about nonsense with my mom and dad being the only readers. But as I continued to write, I tended to write about what I’m most passionate about: youth ministry. Over time it morphed into what it is today. I certainly didn’t set out to create what it is today. Others started connecting to it slowly and I realized that the Lord was giving me an opportunity to use it to serve Him.
• Do it for the long haul for the right reasons. Too many people have a great vision for something, but stop because they’re not becoming as popular as quickly as they think they should be. Or, they think that because they’re only helping 1 or 2 people that it’s not worth their time. Just like youth group, be a good steward with the 1 or 2 people God has sent your way and you’ll be blessed to serve others later.
• Be different. Seth Godin writes about this a lot and it’s absolutely true: don’t copy ideas someone else is already doing — no one talks about that. Do something unique for the kingdom. Meet a need no one else is meeting. Do something that’s extraordinary, something worth talking about and sharing with others. Build the kingdom in ways no one else is. That’s where the YM mentorship came from, MinistryQuestions.com, YM training videos, Online Missions Trip, etc.
• Start off small and invest as it grows. Don’t discount yourself because you think you need to start your ideas with a lot of big fancy equipment, an amazing website design, or a huge audience. Start simple and build from there if your idea takes off. For example, I started the weekly YM training videos with nothing more than my Macbook’s iSight webcam and iMovie. Now that iTunes downloads and views are over 1,000 per video, I’ve invested in an hi-def video camera and an good mic. Same with the LIVE YM Talks every Friday. I started those with my little gaming headset that sounded awful, but the idea took off, so I invested into a better mic and recording software. Even my website’s design a little over a year ago was hideous, but as traffic grew it was worth investing into something better.
• Have a plan for making money. I know this sounds weird, but new ideas often come with a price tag. Of course you’ll need to start cheap like I just mentioned, but as your idea grows, you’ll need to invest into a better webhost (or increased traffic will knock you offline like it did to me), better equipment, or even have to pay designers and web developers. Adsense supported most of my projects until I decided to provide all the books for the YM mentorship to the mentees for free, and more recently when MinistryQuestions.com required almost $1,000 up-front just to get it started. Since I never want to charge a penny for a single thing I do to serve the Lord online, I need to find other ways to finance ideas. For example, MinistryWebsites.biz is an attempt to generate funds to keep my projects online. Unless you have a lot of extra money lying around somewhere, I advise you also come up with a plan to keep the finances of your ideas out of your personal bank account as much as possible.

Eleven weeks ago I launched MinistryQuestions.com to the public. Thanks to a lot of word-of-mouth and social networking, it launched with 30,000 visitors in the very first week! Not bad for not spending a dime on marketing. Thank you all!

I love the community that has surrounded the site! It’s such a wide variety of men and women who are serving in the trenches, encouraging each other, supporting each other, and investing into each other’s ministries. It’s already been an invaluable resource to me as I am challenged by other people’s challenges and forced to think through ministry scenarios I never considered before. And the longer time goes on, the more it grows into an incredible bank of collective wisdom and experiences.

Here are some great questions to check out. Some of these questions are resolved or closed, meaning the question is no longer open to new answers, but some of them are still open for your input.

• How do I tell my teens I’m resigning? [closed]
• Student stopped coming: give it time or approach him about it? [closed]
• Has anyone ever took their graduating seniors on a senior trip? [closed]
• Pregnant teen
• Dealing with suicide
• Do you allow volunteers to take their kids on youth events?
• Girl cutting herself after her mom’s death [closed]
• Implementing change [closed]

Here’s my own latest question: How do you help jr. highers transition into high school ministry?

Here’s a couple interesting debates, too.

• Large group format is a necessary component of youth ministry
• To drink or not to drink? [closed]
• A youth pastor should be the servant of the senior pastor, and execute his vision for the youth department. [closed]

Stop by MinistryQuestions.com and ask your questions, give your input, and bless others as they bless you.

The guys at Animoto.com have been nice enough to give me another set of FREE 3-month All Access passes to give away to five of you all. If you’re not familiar with Animoto.com, it’s a website that makes amazing video slideshows from your pictures. Upload your pictures, add your own soundtrack, it analyzes the music, and melds the two together in a way that feels somewhat like MTV video. You can either upload your pictures manually or send Animoto to fetch them from other sites like your Facebook account, Picasa, or Flickr. Adding music works the same way: upload your own mp3 or select a track from their growing library of music beds, including many Christian artists like Steven Curtis Chapman, TobyMac, and Jeremy Camp. For an extra measure of fun, you can remix the pics and music again and again to get other versions of your slideshow. No two videos are ever the same. It’s definitely worth checking out for transforming all your youth group pictures into very professional videos. In fact, here’s one I made a while back for our missions trip last summer.

Belize Missions 2008 Pictures

Thirty-second clips are free, or you can upgrade to an unlimited All Access pass for $30/year.

OR, you can win a 3-month All Access pass to Animoto.com by contributing to MinistryQuestions.com. I’ll give away one All Access pass every Wednesday for the next 5 weeks to the top user on the Weekly Top User Chart (excluding myself and any previous winners). This chart is based on the number of points you earn. Although you can earn points by asking questions, posting answers, and responding to debates, the fastest way is to be awarded points from others on the site. This is done by rating each other’s questions, answers, and debates with the star ratings in the red division bar below each user’s response. If you think someone gave a good answer, give them some points! If you think they asked an excellent question, give them some points! If you see someone was awarded 4 points for a question, but you think it’s only worth 1, give them a one-star rating and lower the point value of that question. Points are determined by both you and your peers, so have fun!

Head to MinistryQuestions.com and join a community of ministry workers who will invest into your ministry as you invest into others.

Later this month I’m speaking at the National Youth Ministry Conference on this very topic. It also came up at MinistryQuestions.com as “Best form of communication.” Here’s a quick summary of how I communicate with my parents and teens in my youth group during the week, including my method of evaluating each one’s effectiveness. Some of the results may be more surprising than you think.

NOTE: The findings below are from my own youth group only. Every youth group and every area of the country will have different results. It’s important that you test your methods with your group and not just adopt my own because what works for my kids may not work with yours.

From worst to best:

6. Mass Facebook messages

Primary Audience: High school students

It surprised me to find that mass Facebook messages are absolutely the worst form of communication I have with my kids. I have a typical Facebook group set up and every week I send an update out of information that pertains mostly to high school kids even though almost every single one of them are active there. I try to keep the messages brief, to-the-point, and very skimmable thinking that would help kids actually get the information they need. However, I wanted to track how many kids were actually opening the messages, so I started sending just the main headings of the announcements and included a link to more details on our website. I found that the click-through rate was about 2%.

I used a self-hosted URL shortner scripture called Get Shorty to track the number of times my links were clicked, but you could just as easily use something like bit.ly, too, which is what I use for Twitter, actually.

If only 2% of the kids actually click the link in Facebook to get the info they want, that method is pretty much worthless for us.

5. Mass email

Primary Audience: Parents

Most kids here don’t use email, so this is mostly for the few kids who do use it and all the parents. When I write up our weekly youth group news and announcements, I publish it to the front page of our youth group website and shortly thereafter a service called Feedblitz automatically sends it as an email to everyone on the mailing list.

Fortunately, Feedblitz has some tracking tools that show that the open rate of my emails are about 20%. I know that sounds good compared to the Facebook messages, but that still means that 80% of the parents are not even opening my weekly email messages! And of the 20% that actually open the email (either accidentally or on purpose), an even smaller number of them actually click through anything to get more information.

So, email doesn’t seem to be a great solution for us either.

4. Bulletin insert/Youth kiosk

Primary Audience: Church visitors

Since every newcomer to our church services takes a bulletin, we include a youth group news insert that gives an overview that pertains mostly to someone who is a first-time visitor and wants to know more about the youth ministry.

We also have a youth kiosk right outside the main doors of our Worship Center (sanctuary) with more handouts and serves as the hub of our information center at church. That’s where we keep handouts, flyers, contact forms, sign-up sheets, and more. It also has that week’s youth group news video playing in a loop (see below). See a picture of it here.

Unfortunately, there’s no real way to track the effectiveness of bulletin inserts or our youth kiosk, but using them is very low maintenance, so we continue to use them anyway. The insert is mostly a tweaked copy and paste of the email update I posted to our website earlier that week, so it’s not a lot of extra work.

3. Website

Primary Audience: Parents and jr. high

Not really sure why the high school kids don’t seem to utilize our website too much, but regardless, they don’t.

Our site’s traffic statistics show that the site is getting over 100 visitors and about 1,500 page loads every day. That means that the average visitor clicks through approximately 15 pages on the site before leaving. That’s very high click- through rate for any website! (This blog, by contrast, gets about 2 clicks from each visitor.) People are definitely visiting our site and looking for information there. In fact, whenever there’s a typo or an incorrect calendar date, we hear about it pretty quickly.

(If you’re looking to start a website for your ministry, check out MinistryWebsites.biz and support the on-going work of Life In Student Ministry.)

2. Video announcements

Priamry Audience: Parents, high school and jr. high

Last year I started experimenting with communicating youth group news and announcements through video and made a couple observations:

• If I stood in front of the kids and made an announcement, most of them tune out. However, if I say the exact same thing on a screen, they all listen intently.
• Plugging videos into iTunes makes it simple for kids to sync them to their iPods to watch whenever they want.
• Adding more value to the videos than just news makes it a highlight of youth group for some kids.
• There’s a reason why YouTube and online video is so huge with teens — let’s utilize it!

I blogged about it in more detail here and even gave you a step-by-step tutorial on how I make my weekly videos. Yes, it takes more time than writing a simple email, but if it actually communicates, then it’s worth the time.

The statistics for each video’s views and downloads at YouTube, Blip.tv, and Facebook (although, we can’t track Facebook stats) equals a lot more than the number of kids we have in our youth ministry, which probably means that kids are watching the episodes several times each week and that their parents are watching them, too. In fact, I often hear from people in our community who don’t even attend our church but watch our youth group videos online! So, our message definitely spreads farther via video than any other communication method we have. (Hint: get some of your youth group kids in the video, tag them in it when you post it to Facebook, and it shows up in a lot of their friends’ feed, making it easy to use video to communicate with many more kids than just your youth group.)

For kids who don’t have high-speed Internet at home, I also show the video each week at youth group if there is time for it.

1. Mass text messages

Primary Audience: High school kids

Text messaging is by far our #1 most effective means of communication. Last summer I shared several ideas for using text messaging in youth ministry, so check that out for more details.

I use TxtSignal.com to send mass text messages out at pretty random times, usually as last-minute reminders or event cancelations, but I also love doing contents, asking for feedback, and sharing ideas through it, too. Just last week the kids had a snow day off from school, so I sent a message to everyone saying, “The first 3 people to reply to this message get a free lunch with me and Dana today. We’ll pick you up at 12:30 PM.” Within minutes my reply box in TxtSignal was lit up (which was good for my self-esteem, too!).

The only limitation with text messaging is that I must be very concise, and that not every kid or parent in our group has text messaging available. But for the ones that do have it, it is hands-down the best communication method we have. Fast, quick communication with instant responses.

How about you?

What works best for your group? How have you evaluated it and tracked it’s effectiveness?

I can’t believe today is finally here! After several months of dreaming, vision casting, and late nights with ingenious web developers, MinistryQuestions.com is finally alive!

This site is a culmination of several things:

1. As much as I love to hear from youth workers via email and Facebook, it is becoming quite unrealistic to respond to every youth ministry question that shows up in my Inbox. In past conversations with guys who run other popular ministry websites, it’s clear that I’m not the only one who stays up late into the night answering ministry questions via email. Ministry Questions provides a better solution for all of us to both ask and answer questions. It’s a place where anyone can ask something and get feedback from more than just one person via email. In fact, Ministry Questions isn’t even limited to text — it thrives on integrated video and audio, as well, providing much more “face-to-face” interaction.

2. It also takes our Youth Ministry Mentorship online to reach the 100s of you who applied but were not selected for the weekly one-on-one phone conversations. Most of the mentorship team of veterans will be active on Ministry Questions, ready and available to give you advice, feedback, and recommendations to all your ministry questions. With the ability to subscribe to other users on the site, it can truly become a one-on-one online mentorship regardless of how large its online community grows.

Ministry Questions is absolutely loaded with features. Check out this video for an overview.

The best way to describe Ministry Questions is to think of Yahoo! Answers except with the added ability to interact via video and audio clips. Lots of other perks definitely make it quite unlike any other website on the Internet. I am very proud of the team of developers who built this site for me, I’m thankful to have such an amazingly helpful webhost, and I am ecstatic about the community of ministry workers who have already embraced Ministry Questions during it’s closed testing phase.

Although my audience is primarily youth workers, the scope of Ministry Questions is certainly not limited to youth ministry. It’s also for worship leaders, pastors, children’s ministry directors, and even teens who are looking for a place to ask a questions to ministry people like you. I encourage you to share Ministry Questions with people who serve in other areas of ministry, too. Please help spread the word!

Visit MinistryQuestions.com!

A HUGE thank-you to MinistryMonkey.com for financially sponsoring some of the cost that Ministry Questions has incurred. MinistryMonkey.com is the perfect place to order any custom apparel for ministry. I can personally vouch that they are a great team, they have great communication, and their prices are some of the lowest I have ever seen for custom t-shirts. Perhaps best of all, though, is their genuine heart to serve ministries however they can, including my own. Check them out at MinistryMonkey.com and on Twitter.