The following is an article I wrote for one of my denomination’s publications. I have permission to republish it here for you all.
A lot of different social media websites have popped up in the past couple years: YouTube, Facebook, MySpace, Flickr, Twitter, Virb, LinkedIn, MetaCafe, DeviantArt, Friendster, Ping.fm, Orkut, Tumblr, and a whole lot more. As if that wasn’t enough, just as many communication services are being developed online, too, like Google’s soon-to-be-released Voice and Wave services. It’s almost impossible to keep up with it all!
So where can your ministry communicate online without hiring someone full-time to oversee all the possibilities? These communication methods can be highly effective and can greatly enhance your ministry in so many ways, but the options can definitely be a bit overwhelming. Here are some tips that might help you in determining what communication method is best for your church.
1. Determine who your primary audience is for the info you want to communicate.
Different audiences look for information in difference places. For example, people who are new to your neighborhood probably are not going to search Twitter or Facebook for your church’s information. They will typically go to Google and search for your town’s name and “churches,” hoping to find some helpful local church websites. Thus, the information on your church’s website should be geared primarily toward newcomers and first-time visitors, not necessarily to church members.
To communicate with people inside your church, though, it is important to first know how they communicate. Is it by Facebook? Email? Text messaging? Twitter? If you have a lot of church members who are active on Facebook, then creating a Facebook Page (not a Facebook group) may be a great direction for you to go. If only a few members are on Twitter, than do not worry about jumping on board there.
2. If you choose to use social media, put someone in charge of it who knows how to use it.
Whatever social media you use, never put someone in charge of it that’s mostly clueless about how it works. Every network has unwritten etiquette rules that should be followed in order to be respected. Don’t let that scare you from using it, just put someone in charge who is familiar with the territory. Or, enter it yourself as a personal user for a little while before pulling your church into it.
3. Understand that it may be necessary to train the congregation to use your new forms of communication.
If you continue to add new methods of communicating and never eliminate old ones, you’ll eventually become overwhelmed with distributing the same info in too many places. It is more effective to be focused in a few methods rather than spreading yourself out among many methods. That means when communication methods shift, you may have to do a lot of re-training so people know where to look. Even if you start putting church information on your Facebook page and active Facebook users become fans, that does not mean those fans will remember to go to the Page Updates and find information. You may have to train people regardless of how active they are on the social network you church uses.
Also be prepared for the vocal minority to share their opinion about the shifts in how your ministry communicates. There may be those who resist the change and will give many valid reasons why abandoning the older method is a bad idea, so you’ll have to determine ahead of time if the time and energy you put into the old method is worth continuing it for those who use it.
4. Always evaluate what works best.
Just because 100% of your congregation frequently uses email doesn’t necessarily mean it’s the best way to communicate with them. All of us often see mass messages and click delete without even opening it. In fact, the mass email service I use for our youth group shows that less than 20% of subscribers open my weekly news emails. That means 80% of the parents and teenagers in our group are not even looking at my messages there even though they all actively use email. The obvious solution is seemingly to send mass Facebook messages instead, but using a tracking link in those messages indicated that only 2% of my youth group kids ever clicked through those messages for information. Again, very poor results. Don’t assume that putting information in the most “obvious” places will always be the best communication method.
For my ministry, the evaluation process revealed that people in my church will not take 2 minutes to read an email or Facebook message, but they’ll take 10 minutes to watch a YouTube video. Similarly, if I stand in front of the youth group and make announcements, no one listens, but if I say the exact same thing on a screen via video, they’re all glued to it! So now I do my weekly communication by recording a video with some added value (giveaways, contests, polls, funny YouTube clips, etc.) and distribute it via email and Facebook. Plus, the videos spread much more viraly to people in our community via Facebook and YouTube than one-on-one emails and private Facebook messages can. Even a random stranger at Wal-Mart recognized my wife by her last name because of the youth group news videos I do on YouTube!
Whatever method you use, just make sure you evaluate it. Not only do communication methods change over time, but so do the ways people use those tools.
A video that goes into more detail
Earlier this year I taught a seminar at the National Youth Ministry Conference on this very issue in much greater detail, giving more insights into communication trends in my ministry, how to evaluate communication effectiveness in your ministry, and ideas for improvement. You can watch the seminar in it’s entirety here.


The following is a written interview I did back in February for someone whose blog has since shut down. This interview was never published, so I got permission to post it here for you guys instead. It feels a bit weird to publish someone else’s interview of me on my own site, but his questions are common ones that I’m frequently asked. Although some of these answers are a bit inaccurate now (for example, a couple people on staff at my church know about my sites now), I figured it might still be helpful for people who are wondering about these questions and would like a “behind the scenes” glimpse of Life In Student Ministry.
I actually drafted this post several months ago, but am finally publishing it now in light of some other blog posts that are coming out. Among others, Anastasia Goodstein writes about
Yesterday in our 
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Yesterday I wrote about why
YouTube has only two things going for it: it’s extremely popular and it’s social. Other than that, YouTube is honestly a horrible place to host your videos because the video quality is very poor and the only distribution methods are to link to it or embed it in your site. Fortunately, YouTube now has a “watch high quality version” feature linked under some of the videos, but even then the quality is still poor and there’s no way to embed the high quality video in your site or link to it directly.
Vimeo is geared toward professional and amateur film developers and thus has amazing video quality and full support for HD (high definition) content. You can create “channels,” which is basically a brandable page that displays all your latest youth group videos, latest udpates from an RSS feed, custom URL, and more. Plus, Vimeo makes it easy to distribute videos by putting the embed code right in the video itself for people to copy and paste. Although free accounts are limited to 500 MB uploads per week, that should be more than enough for most people’s needs. Other than that, the service is phenomenal. The only reason I don’t use them for my youth group videos and the Life In Student Ministry video posts is because it lacks iTunes compatible RSS feeds, which Blip.tv offers.
Blip.tv is my choice until Vimeo adds a couple key features that I want. Blip.tv offers pretty much everything you could think of and it does it all for free: amazing video quality, customizable video players for your website, a simple interface, unlimited uploads, and an RSS feed that you can plug into iTunes as a video podcast in less than 60 seconds. The iTunes feature really is the selling point for me over Vimeo right now because if my youth group kids subscribe to the video podcast in iTunes, they can easily sync it with their iPods and watch the episodes on the bus, in the car, on a treadmill at the gym, or wherever else they want.
Of course, if you have a Facebook group or page for your youth group, remember to upload your video episodes there, too. Just be sure that you don’t have any copyrighted material in it (like a music background from song or something) because Facebook will take it down pretty quickly, at least they did with my old ones before I started using only royalty free content.
Unlike most groups of Facebook, Rob Kashow, the creator of
The thing I love about
I prefer
Since you’re already reading this site, you obviously know the value of connecting with the ideas and stories of other youth workers through blogs. I’ve formed great relationships with many youth workers around the world just through simple comments and linking back to others posts.
Although I’m not a very active participant at 








From Ministry Questions.com...

